With more and more people drinking coffee in the UK, it’s no surprise that a visit to the coffee shop has turned into the new local! The UK’s café culture is buzzing, with 80% of people visiting coffee shops at least once a week, with 16% of consumers visiting daily. That’s a lot of coffee! So, as a business, how do you compete? What gives you that buzz over other coffee shops? Our answer: in-house coffee roasting. And here’s why…

 

Freshness

Did you know that coffee is best consumed between 11 hours and 7 days from roasting? By roasting your own coffee beans on-site, you know exactly how fresh your coffee beans are. The difference between grounded coffee that’s packed on the shelf for weeks and coffee that’s fresh out the roaster is incredible; like other perishable products, coffee also loses its nutrients and antioxidants. With customers becoming more empowered and knowledgeable about coffee, it’s important to provide the freshest on the market.

 

Choice and variety

Roasting your own coffee means you can roast whichever green coffee beans you’d like. Whether these be single origins or your own blends, it allows you to provide a variety that appeals to different coffee tastes. At U-Roast, we sell Rainforest Alliance Certified green coffee beans from 8 different countries across 4 different continents, each containing their own flavour profiles. Check them out here.

 

Brand image

Roasting your own coffee allows you to provide something that is not readily available locally. This means you can control all elements of the coffee experience you provide to your customers: from choosing which green coffee to roast, how its roasted, blended, packaged and served. U-Roast is an innovative concept new to the coffee industry, putting together the experience of roasting, packaging, social business, travelling to coffee farms and marketing to help you create an established coffee brand.

 

The future marketplace

According to the Project Café 2017 UK report, the branded UK coffee shop segment is forecast to reach 9,400 outlets to reach over £6 billion annual revenue by 2021. With coffee shops being increasingly viewed as the local of choice by British consumers, it’s predicted that by 2030, coffee shops will outnumber local pubs. So, how will you stand out from the crowd? How will you meet the demands given the rise of artisan coffee?

 

Why you get in touch and catch up over a coffee? hello@u-roastcoffee.com

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